DermapenWorld: Synergy
Media Type:
Online
Brand
Agency
Country:
Industry:
Skincare leader DermapenWorld™, headquartered in Australia, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have teamed together to launch an all-new brand platform and global, integrated campaign. With microneedling treatments valued at over $540 million and overall aesthetic procedures experiencing a 14% increase, more and more audiences are following an investigative approach toward their particular skincare needs. A new generation has emerged: skintellectuals, those who are knowledgeable about the ingredients, benefits, and science of skincare products.
Credits
Advertising Agency:
Cutwater, USAFounder & Chief Creative Officer:
Chuck McBridePrincipal & President:
Christian HughesCreative Director:
Amy SuSenior Art Director:
Alexandra EbrightSenior Copywriter:
Taylor SmithExecutive Producer:
Brooke HopkinsStrategist:
Uma MantravadiDate:
December, 2023
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