Dairy Farmers of Quebec: Holidays Taste Better Together (Grandma)

8.3

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Canada

Industry:

Non-Alcoholic Drinks

The promotion of milk in Quebec has always been intrinsically linked to the holiday season. In 2021, Quebec’s 10,000 milk producers are proudly renewing this tradition of celebrating their flagship product. After another pandemic year, there is a real desire to celebrate this once-in-a-year, warm moment when Quebecers can finally reconnect after such a long period of limited human contact. Having lived through this difficult time, young and old alike will be especially happy to see each other again and revive the values of sharing, solidarity and authenticity.

Credits

Advertising Agency:

lg2 Montreal, Canada

Executive Creative Director:

François Sauvé

Creatives Directors:

Guillaume Bergeron, Marc Guilbault

Art Director:

Alexandre Jutras

Copywriter:

François-Julien Rainville

Illustrator:

Illusion

Date:

December, 2021

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars