Previous Ad
Ad of the Day | G-Star RAW: Wear Your Denim Till The End
Next Ad
Whistle: Dog Understood
Cusquena: The Impossible Hug
Media Type:
Film
Country:
Industry:
In Cusco, a city that lives from tourism, artisans were among the most affected by the pandemic. Cusquena, Peru's flagship beer brand, together with Publicis Worldwide Peru; created a new landmark to attract tourists: The Impossible Hug, a statue that represents the embrace that all Peruvians wanted to give each other in times of social distancing and that, without a doubt, every tourist will want to take home.
Credits
Advertising Agency:
Publicis PeruDate:
May, 2022More from Cusquena
Cusquena: Amunas, Water Sowing
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
