Cusquena: The Impossible Hug

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Peru

Industry:

Alcoholic Drinks

In Cusco, a city that lives from tourism, artisans were among the most affected by the pandemic. Cusquena, Peru's flagship beer brand, together with Publicis Worldwide Peru; created a new landmark to attract tourists: The Impossible Hug, a statue that represents the embrace that all Peruvians wanted to give each other in times of social distancing and that, without a doubt, every tourist will want to take home.

Credits

Advertising Agency:

Publicis Peru

Date:

May, 2022

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