Cupcake Vineyards: Really
Media Type:
TV
Brand
Agency
Country:
Industry:
When it comes to luxury wine, Cupcake Vineyards is serious. When it comes to their name, some consumers might just think otherwise.
Which is why Erich & Kallman – the independent, award-winning agency recently appointed to oversee Cupcake and Franzia Wine’s creative – used their first campaign to humorously address the elephant in the room. Employing their signature wit, a series of three vignettes perfectly encapsulates Cupcake’s new tagline: “Serious wine. Unserious name.”
Credits
Advertising Agency:
Erich & KallmanDate:
November, 2024More from Cupcake Vineyards
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