Courageous Conversation: Not A Gun

8.3

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

To Inspire Meaningful Change, New Campaign Re-Labels Items As Not A Gun To Shed Light On Unconscious Bias Against Black People

Credits

Advertising Agency:

Goodby Silverstein & Partners, San Francisco, USA

Co-Chairmen:

Jeff Goodby, Rich Silverstein

Chief Creative Officer:

Margaret Johnson

Associate Creative Directors:

Anthony O'Neil, Rony Castor

Art Director:

Malika Reid

Copywriter:

Shareina Chandler

Design Director:

Ryan Self

Designers:

Tana Cieciora, Tiffany Zaporteza, Lorenz Ortiz

President:

Derek Robson

Managing Partner:

Leslie Barrett

Associate Director of Account Management:

Jenna Duboe

Account Manager:

Emily Kelly

Partner, Head of Brand Strategy:

Bonnie Wan

Partner, Head of Communication Strategy:

Christine Chen

Brand Strategist:

Madison Cameron

Communications Strategist:

Matt McNamara

Quantitative Strategist:

Nancy Parrott

Director of Production:

Leila Gage

Agency Producer:

Molly Troy

Co-Director of Production:

Margaret Brett-Kearns

Executive Producer:

Danielle Riccardi

Senior Print Producer / Art Buyer:

Noah Dasho

Senior Print Producer:

Joni Wittrup

Head of Photography:

Quinn Gravier

Content Creative Coordinator:

Hanna Hegnell

Prepress:

Dmax Imaging

Retouching:

Sam Nordemann

Website Production:

GS&P Labs

Director of Creative Technology:

Troy Lumpkin

Executive Producer:

Tena Goy

Creative Technologist:

August Bjornberg

Director of Business Affairs:

Judy Ybarra

Senior Business Affairs Manager:

Anna Diokno

Broadcast Traffic Director:

Ruchele Eisenman

Date:

February, 2020

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