Corriere della Sera: Moms Don't Quit
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Moms Don’t Quit is a declaration of intents, the strong affirmation of women’s right not to be obliged to choose between motherhood and career, and it’s an invitation for mothers to never give up.
This initiative is aimed to contrast those prejuduces that, in Italy, force thousands of women, every year, to write their resignation letter and choose between maternity and work.
Credits
Advetising Agency:
FCB, Milan, ItalyManaging Director:
Giorgia FrancescatoExecutive Creative Director:
Fabio TeodoriAssociate Creative Director:
Gianluca BelmonteArt Director:
Fabio Mazzuchelli, Cristiano MaifrèHead of Planning:
Susanna RevoltellaStrategic Planner:
Paolo CostellaGroup Account Director:
Paola BrunatiExecutive Producer:
Cristina NardiProduction:
Think CattleyaCEO:
Monica RiccioniExecutive Producer:
Danielle JoujouProducer:
Arianna MessinaDirector:
Maria GuidonePhoto:
Francesco MarulloMusic:
Federico LandiniPhotographer:
Angelo Di PietroDate:
April, 2017People Also Viewed
Ad of the Day | Veterans For Gun Reform: PSA
9.3
Ad of the Day | Cadbury: Mum's Birthday
10.0
Ad of the Day | Breast Cancer Now: 2050
8.4
Ad of the Day | Saturn: Anna
9.7
Ad of the Day | Tile: Lost panda
9.6
Ad of the Day | Nescafe: Those Few People
9.9
Ad of the Day | Volkswagen: Generations
9.8
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library