Common Good: Brand Identity
Media Type:
Film
Agency
Country:
Industry:
LRXD has always been a purpose-driven agency. For 55 years, it’s been known as the original health and happiness agency. It was time for a redesign, but not one that strayed from that positioning. Instead, the change needed to convey it in every communication. LRXD has now rebranded as Common Good to better communicate its area of expertise, which is uniting people around brands that believe in the betterment of people, their communities and the planet.
Credits
Advertising Agency:
Common GoodDate:
June, 2022
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