Colussi: Bisco Rotti
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In an age of AI algorithms and social media filters, perfection is becoming the norm - but a bold new campaign by Italian biscuit brand GranTurchese wants people to embrace the uniqueness of imperfection instead. Created by independent agency DUDE Milan and DUDE Design, BiscoRotti: The Imperfect Campaign turns flawed examples of GranTurchese’s own product into billboard heroes - elevating the humble biscuit into a symbol of inclusivity and uniqueness.
Credits
Advertising Agency:
DUDE, Milan, ItalyChief Creative Officers & Partners:
Livio Basoli, Lorenzo PicchiottiCreative Director:
Chiara MonticelliSenior Art Director:
Giovanna MocchettiCopywriter:
Lamberto SechiDesign Director:
Alessio SalatinoJunior Designer:
Lorenzo BugaBusiness Director:
Elena PanzaAccount Director:
Ilaria BelcastroAccount Manager:
Silvia AstaJunior Account:
Zoe AgneseChief Strategy and Innovation Officer:
Lorenzo FoffaniHead of Content:
Ludovica D'AquinoSenior Strategic Planner:
Grazia ZucchiattiIntegrated Production Director:
Matteo PecorariSenior Producer:
Maria Chiara MugliaProducer:
Vincenzo PerrottaJunior Producer:
Gabriele Lippi3D & Post Production:
Fango StudioArtworks:
TandemDirector:
Antonella LincianoShopper Insight Strategist:
Marta BosisioDate:
September, 2025More from Colussi
Colussi: Bisco Rotti, We Were Made to Break the Mould
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon