Citroen: The Ice Ballet

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car. And that’s exactly the starting point for BETC’s new epic spot for Citroën’s Professional Range, where a utility worker performs a surreal ice ballet in perfect harmony with his Citroën ë-Berlingo.

Credits

Advertising Agency:

BETC Paris, France

Date:

April, 2024

Latest News

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike