Child Focus: Coins of hope
Media Type:
DM
Brand
Agency
Country:
Industry:
In Europe, every two minutes a child is reported missing. Some of them remain missing for years. Eventually we forget their faces. Child Focus, the Belgian Center for Missing Children, never stops helping the families in their search and getting others involved. To spread hope for all missing children, we designed and created Coins of Hope. One million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years, but whose family has never lost hope. On International Missing Children's Day, we brought the Coins of Hope into circulation. Through Coins of Hope, we spread hope for every missing child, from hand to hand. It's a new and permanent medium with infinite impressions across the Eurozone.
Credits
Advertising Agency:
These Days, Antwerp, BelgiumArt Director:
Kate BellefroidCopywriter:
Jolien TuyteleersDesign Director:
Max HeirbautDesigners:
Inge Vanhees, Lotte NeirynckAccount Managers:
Seppe Dogge, Jentina Van EyndeProject Manager:
Claudio CapoChief Strategy Officer:
Toon DiependaeleStrategic Planners:
Katleen De Vlieger, Jef RaemanSenior Front End Developer:
Bram VerdyckDeveloper:
Veerle StruyfFront End Developer:
Jill Van ReethTechnology Officer:
Olivier BergerSolution Architect:
Stijn JanssensUX Designer:
Krisje VerbertPerformance:
Niky PatynContent Marketing / Social Media Director:
Geerlinde PevenageRTV Producer:
Annelies Deneckere, Ingeborg Van HoofSound Engineer:
Mathias Lewis, Eli Sundermann3D Production:
Creative ConspracyFilm Production:
VicePR:
FinnDate:
May, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness