Channel 4: Lucky Days
Media Type:
Online
Brand
Agency
Country:
Industry:
Hearts & Science and DRUM have developed a new partnership between Allwyn, the operator of The National Lottery, and Channel 4. The campaign centres on a mini-series running on YouTube, with support across Meta and TikTok, showcasing the transformative impact of winning The National Lottery’s Set For Life game.
Credits
Creatives:
Lee Tarrier, Claire BakerClient Services:
Ashley Evans, Hannah LeeMedia Agency:
Hearts & SciencePartnership Leads:
Jennifer Gilbert, Becki SalmonMedia Planners:
Sophie Whitton, Abel Banda, Simon Rayson, Ashley SullivanCreativity:
Mia KyrikosInnovation:
Mia KyrikosProduction company:
Ranga Bee ProductionExecutive Producers:
Shereen Docherty, Benjamin GreenDirector:
Tommy ForbesEditors:
Justin Greenberg, Mark Jackson, James LagenHead of Production:
Ruth EmersonBrand Manager:
Josh BailesSenior Brand Manager:
Sophie MorganDate:
November, 2024
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