Cha Jing: The senses of Cha Jing
Media Type:
TV
Brand
Agency
Country:
Industry:
In Thailand’s ready-to-drink (RTD) tea market, Japanese tea brands have long dominated, from matcha to hojicha, owning not just the shelf space but the imagination of Thai consumers. When Cha Jing, Thailand’s first ready-to-drink Chinese tea, was set to launch, CJ WORX saw an opportunity: to reclaim the Chinese tea in RTD market by reframing how tea can be felt, not just consumed.
Credits
Advertising Agency:
CJ WORXChief Creative Officer:
Saharath SawadatikomCreative Director:
Kulthavach KultananGroup Head, Art Director:
Pranod ThiangchamCopywriter:
Orawan ChaovanakijSenior Account Director:
Poolida ChavengsaksongkramAccount Manager:
Pattara KheawchaoumStrategic Planning Director:
Parichart KittitheerapornchaiStrategic Planning Manager:
Sakila PunyaratabandhuHouse Production:
Dylan FilmDirector:
Tanis PintongProducer:
Nanthanee NamtipAsst. Director:
Wisanukorn KankongProduction Manager:
Supaporn KongkapeeAsst. Casting:
Ronnakorn NgamvilaiDirector of Photography:
Abhisit PrasongsupArt Director:
Nattapon KotataStylist:
Thitikan kanchanapakdeeDate:
October, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars