Carrefour: Misty Mountain Man

5.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Romania

Industry:

Retail Services

Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure.

Credits

Advertising Agency:

Publicis, Bucharest, Romania

Executive Creative Director:

Titus Dumitrescu

Production Company:

Mitra

Producer:

Gabi Antal

Director:

Peter Dietrich

Director of Photography:

Marius Apopei

Editing:

Olivia Ianculescu

Music / Sound Design:

Klaus Lehr

Post Production:

Acht, ABIS

Date:

December, 2019

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon