Burger King: Not Made By Gordon

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Burger King UK is flipping the script on celebrity endorsements with a new campaign, "Not Made By Gordon". Born out of a desire to highlight Burger King’s quality credentials, the campaign playfully showcases the chef's humorous (and ultimately failed) attempts to get involved with Burger King's creation. Forget your typical chef-approved partnership; this campaign is all about Ramsay being consistently kept out of the kitchen. It's a bold move that sends a clear message: the burger is so damn good, it tastes like it could have been made by a world-class chef.

Credits

Advertising Agency:

BBH London, UK

Executive Creative Director:

Felipe Serradourada Guimarães

Creative Director:

Lawrence Bushell

Creative Copywriter:

Katy David

Creative Art director:

Simran Sidhu

Planner:

Arabella Saunders

Senior Account Director:

Louis Haskell

Account Manager:

Charlie Morgan

Date:

September, 2025

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