British Army: Sing

9.0

Media Type:

TV TV

Brand

brand

Agency

agency
‘This is Belonging’ campaign centres on inspiring more people to belong to one of the most respected organisations in the world, and think about a job that will make a positive difference.

Credits

Advertising Agency:

Karmarama, London, UK

Creative Team:

James Rooke, Imogen Tazzyman

Creative Director:

Adam Kean

Planner:

Matthew Waksman

Agency Producers:

Rebecca Hunter, Charlotte Lipsius

Media Planning:

MediaCom

Production Company:

Smuggler

Director:

Henry Alex Rubin

Producer:

Molly Pope

Production Managers:

Adam Evans, Fiona Martin

Director of Photography:

Kenneth Seng

Production Designer:

Lisa Tsouloupa

1st AD:

Tony Fernandes

VFX Post House:

MPC

VFX Supervisor / VFX Artist:

Dan Sanders

VFX Producer:

James Niklasson

Colourist:

Matthieu Toullet

Sound Design:

Sam Ashwell/ 750mph

Music Company:

Theodore

Date:

January, 2017

Latest News

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike