Bowery Farming: The Pretty One
Media Type:
Online
Brand
Agency
Country:
Industry:
With “Feel Good Greens,” Bowery Farming and Colossus wanted to create a whimsical campaign that would raise awareness of the benefits of vertically farmed produce. The visuals are inspired by the relatable, yet off-beat, illustrations of French artist Laurène Boglio, with whom they partnered to create original artwork for the campaign. “Feel Good Greens” contrasts life’s little (and not-so-little) let-downs, like “you accidentally replied all,” or “you just found out you’re a meme,” with the upside of Bowery’s reliably fresh greens, all summarized in the tagline, “If nothing else, feel good about your greens.”
Credits
Advertising Agency:
Colossus, USADesigner:
Romik Bose MitraCopywriter:
Jillian ApatowAccount Directors:
Hayley Richards, Melissa AstorgaProducer:
Emily LapierreExecutive Producer:
Nicole Hollis-VitaleManaging Director:
Jonathan BalckProduction Company:
SnyderExecutive Producer:
Sari RoweIllustrator:
Laurene BoglioAnimator:
Stephanie SergeantSound Designer:
Mark WongMusic:
Extreme MusicDate:
January, 2022
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