Bodyform: #Periodsomnia
Media Type:
TV
Brand
Agency
Country:
Industry:
New research conducted by Libresse, known as Bodyform in the UK and launching as Saba in the US, reveals that on average, women+ lose 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period[1}. This research on the period sleep gap has informed the brand’s latest taboo-busting campaign, #Periodsomnia, and the launch of its new Goodnight Towels with MaxCour-V™ adaptive technology.
Credits
Advertising Agency:
AMV BBDO, London, UKCopywriter & Art Director:
Anzhela Hayrabedyan, Luca GrossoDesigner:
Simon Dilks, Max HendersonAgency Planner:
Suzanne Barker, Margaux Revol, Bea FarmeloAgency Account Team:
Sarah Hore-Lacy, Helen Limbrey, Katie GorrodAgency Project Management:
Daniela LoccisanoAgency TV Producer:
Edwina DennisonProduction Company:
SomesuchDirector:
Kim GehrigProduction Co. Producer:
Lee GroombridgeDOP:
Chayse IrvinCasting:
Leanne FlinnProduction Design:
Marie LannaCostume Designer:
Hannah EdwardsEditing Co:
Trim EditingEditor:
Thomas Grove CarterEdit Assistant:
Jacques SimonEdit Producer:
Noreen KhanPost-production Company:
Time Based ArtsVFX Supervisors:
Stephen Grasso, Mike BattcockCreative Director:
Mike SkrgaticColourist:
Simone GrattarolaDate:
July, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon