Boating Guide: Depth of Field, Andy Mann
Media Type:
Film
Brand
Agency
Country:
Industry:
"My father was an avid boater, so I grew up out on the water. Most of my best childhood memories involve boathouses, docks, and the rush of taking a ride, full blast, skimming across the morning’s smooth, glassy surface. The wind on my face and a huge grin on it too. To be helping Discover Boating reach a new generation of boaters is a dream project, really. I mean, the name Cutwater comes from a boat," explains McBride. "Our task was to welcome and invite the millions of Americans who are getting into outdoor recreation right now and make boating a really fun lifestyle choice for even those who didn’t necessarily grow up with it while joining in with those already out here on the water. Our insights brought us a simple fact: boating is a verb. The boat is a vehicle for an experience. So we wanted to focus on the stories about where you will go, do, the people you’ll share it with, and how it’s going to feel. Not the fiberglass."
Credits
Advertising Agency:
Cutwater, USAChief Creative Officer:
Chuck McBrideExecutive Creative Director:
John NormanExecutive Producer:
Brooke HopkinsArt Director:
Kyle MoraisSenior Art Director:
Chris CavalieriSenior Copywriter:
Russell DodsonGroup Account Director:
Sandy LaliberteDirector of Media:
Lizzy RyanExecutive Strategy Director:
Ilana BryantProduction Company:
Camp4 CollectiveDirector:
Anson FogelExecutive / Line Producer and Casting Director:
Michelle WangUnderwater DP:
Andy MannPhotographer:
Will SaundersExecutive Producer:
Krystn WagenbergEditor:
Kenji YamauchiEditor - Ambassador Docs:
Rachel ButlerChief Brand Officer:
Ellen BradleyVice President of Marketing:
Kevin WilliamsBrand Strategy Consultant:
Patricia SwindleDate:
April, 2022
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