BNP Paribas: It's Payback Time
Media Type:
Digital
Country:
Industry:
Via this website you can put a little bit of pressure on friends that still owe you money after a lunch, festival, night out,... and who "forgot" it. Instead of sending a boring reminder mail, our man can fix it for you and visit your friend on Google streetview to higher the pression. But I'll let you discover it yourself without telling the surprise. The campaign is made to promote Easy transfer, a mobile application with which you can refund your friends via their mobile number, so they can prevent a visit they'll get a new payback reminder.
Credits
Advertising Agency:
Publicis, Brussels, BelgiumCreative Director:
Paul ServaesAccount:
Jeannette WesterhoutTV Producer:
Marc Van BuggenhoutFilm production company:
TRSFilm Director:
Jan BoonEditor:
Hans DesmetSound:
SwitchFXDate:
August, 2013Ad of the day
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