Blizzard Entertainment: Diablo Demon Meat Shake

1.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Games, Toys

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo® series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake.

Credits

Advertising Agency:

B-Reel, Stockholm, Sweden

Chief Creative Officer:

Zack McDonald

Creative Directors:

Afshin Moeini, Christian Poppius

Junior Copywriter:

Gustav Gabrils

Junior Art Director:

Claes Holm

Designer:

Sofi Faxing

Senior Strategist:

Thomas Eon

Brand Director:

Ramon Cruz

Brand Manager:

Natalie Kilic

Director of Production:

Danielle Russo

Senior Producer:

Mei Li Heman

Executive Producer, Experiential:

Travis Craw

Meat Shake Food Partner:

Bompas & Parr

Delivery Partner:

Fooji

Dinner Food Partner:

MKI

Dinner Food Partner:

Bad Taste

Vice President, Marketing, Diablo:

Kaleb Ruel

Sr. Director, Influencer Marketing, Diablo:

Euni Lee

Director, Global Marketing, Diablo IV:

Daniela Rodriguez

Manager, Global Digital Marketing, Diablo IV:

Pat Coyle

Program Manager, Global Marketing, Diablo IV:

Christopher Tai

Photographer/Director:

Tuukka Koski

Executive Producer:

Andrea Hasselrot

Production Management:

Skarp Production

Set Design & Props:

Martin Bergström

Food Stylist & Props:

Elin Åström

Director of Photography:

Viktor Skogqvist

Gaffer / Films:

Tobias Håkansson

Gaffer / Stills:

Mattias Sätterberg

Digi Tech:

Nigel Perry

Post Production Stills:

FLC Helsinki

Post Production Films:

The Line

Editor:

Robin Johansson

Date:

May, 2023

Latest News

Jun. 05, 2026

Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen

In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection

Jun. 05, 2026

Seattle Just did Something Even Aliens Couldn't Pull Off

The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world