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Bathstore: Wash Away
Media Type:
Film
Brand
Agency
Country:
Industry:
The bathroom retailer Bathstore has relaunched with a striking new ad campaign. In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.
Credits
Advertising Agency:
Atomic London, UKDate:
February, 2020
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