Barnardo's: Komodo
Media Type:
Film
Brand
Agency
Country:
Industry:
The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public.
The Komodo Dragon represents the feelings of abuse the young girl has suffered. Using an animal as a metaphor keeps the focus on the child at the heart of the story and allows the audience to connect with the feelings she is experiencing. It also allowed us to avoid depicting an abuser in a particular way; adults who sexually abuse children come from all walks of life. The powerful and indifferent way the dragon moves in the film is a reflection of how helpless and vulnerable she is; it helps to give a singular focus to her story and experience.
Credits
Advertising Agency:
FCB Inferno, London, UKCreative Directors:
Ben Edwards, Guy HobbsCreatives:
Jayshree Viswanathan, Chelsey RedshawProducer:
Charlie CoombesStills Producer:
Claire DyerSenior Account Manager:
Jack SteerSenior Account Director:
Jessie LandersStrategy Director:
Helen St.QuintinProduction Company:
Rogue FilmsDirector:
Sam BrownExecutive Producer:
James HowlandProducer:
Emma ButterworthOffline Edit House:
Final CutOffline Editor:
James RosenePost Production:
The MillVFX:
The MillExecutive Producer:
Alex FitzgeraldProducer:
Kirsty RatcliffeProduction Coordinator:
Dan CrozierExecutive Creative Director:
Jonathan WestleyCreative Director:
Jorge MontielClient:
Barnardo'sDirector of Marketing, Brand & Communications:
Devia GurjarBrand Marketing Manager:
Sian BeveridgeDate:
February, 2020
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