Bango: Rice field
Media Type:
Print
Eat locally. Discover authentic food near you with Bango App.
Bango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia's rich and authentic dishes. Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers.
Each ad in "Eat Locally" campaign depicts a local landmark, shaped by its local culinary. East Java's Mount Bromo captured in this ad is formed by ingredients of the region's signature beef stew called Rawon Nguling.
Credits
Advertising Agency:
Mullenlowe, Jakarta, IndonesiaChief Creative Officer:
Roy WisnuCreative Director:
Firman HalimAssociate Creative Director:
Fanny PardiansyahArt Director:
Lucianne PutriCopywriters:
Ratri Ninditya, Roy WisnuAccount Team:
Fanny Meilana, Audi PrimantiPrint producers:
Daesy Hayon, Fien JuharyatiPhotographer:
Lightworks AsiaDI Artist:
Apix10Food Stylist:
LilisDate:
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