Bai: Justin Timberlake
Media Type:
TV
Brand
Country:
Industry:
Justin Timberlake is the star of a new Super Bowl commercial for the beverage brand Bai. In the ad, he sits across from Christopher Walken. The acting legend slowly and dramatically recites the lyrics to the *NSYNC track “Bye Bye Bye.” (See, because the word “bye” sounds like “Bai.”) Check out the ad below. Timberlake is an investor in the company and also serves as its “chief flavor officer,” which sounds like a delicious job.
Credits
Advertising Agency:
Bai Brand Experience Group,USAChief Creative Officer:
Chad PortasChief Flavor Officer:
Justin TimberlakeChief Marketing Officer:
Michael SimonVP, Brand Communications:
Alana RadminDirector of Marketing Delivery:
Sharon ChabotCopywriter:
Trevor O'Brien JonesProduction:
SuperPrimeDirector:
Hamish RothwellExecutive Producer:
Rebecca SkinnerLine Producer:
William GreenDirector of Photography:
Joost van GelderEditorial:
Work EditorialEditor:
Stewart ReevesExecutive Producer:
Marlo BairdAssistant Editor:
Erik Vogt-NilsenProducer:
Brandee ProbascoColorist:
Tom PooleAssistant Colorist:
Jenny MontgomeryExecutive Producer:
Angela LupoProducer:
Clare MovshonProducer:
Anna KravtsovFlame Artist:
Randie SwanbergMix & Sound:
Heard CitySound Designer:
Dan FlosdorfBuying Agency:
MAXUSChief Executive Officer:
Ben WeissDate:
February, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Doctors Without Borders and Mediaplus Turn Fragrance Advertising into a Statement for Humanitarian Medical Aid
In a media landscape where attention is scarce, humanitarian crises are often pushed into the background
Oct. 22, 2026
Global TDC73 Competition Kicks Off With "Bold" Branding by Grafis Nusantara
This year’s show includes a major overhaul and clarification of the categories, and updated ability to choose specific writing systems on entry