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Back Market: Shot on Refurbished iPhone X, 3
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Media Type:
Print
Country:
Industry:
Back<Market invites French people to change their point of view on the refurbished by hijacking an iconic campaign.
Credits
Advertising Agency:
Marcel, Paris , FranceCo-CEOs:
Pascal Nessim, Charles Georges-PicotPartner, Head of Global Business:
Christophe NeyretExecutive Creative Directors:
Gaëtan du Peloux, Youri GuerassimovArt Director:
Vincent BoursaudCopywriter:
Virgile LasalleAssociate Director:
Sebastien JauffretProject Managers:
Lucas Sengler, Flavie ParizePrint Producer:
Suzanne PeireraGraphic Artist:
Christophe GillonStrategic Planner:
Romain BrignierDate:
September, 2019Ad of the day
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