Axe: The New Axe Effect

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

When you smell irresistible, anything can happen. The New Axe Effect is here.

Credits

Advertising Agency:

The Martin Agency, London, UK

Chief Creative Officer:

Danny Robinson

Executive Creative Director:

Ashley Marshall

Creative Director:

Mik Manulik

Senior Copywriter:

Dave Ashton

Senior Art Director:

Rahim Masunu

Junior Art Director:

Jesse Lane

Copywriter:

Eleanor Fialk

Production Company:

RESET Content

Director:

Henry Scholfield

Editor:

Joe Guest

Production Designer:

Mark Connell

Production Manager:

Daphne Do

Stylist:

Miguel Cervera

Post Production:

Twentyfour Seven

VFX Supervisor:

Ivan Lopez

Sound Company:

String and Tins

Song:

Jordan Dennis

Executive Producer:

Jen Beitler

Producer:

Javier Alejandro

Date:

May, 2021

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