Axe: The New Axe Effect
Media Type:
Film
Country:
Industry:
When you smell irresistible, anything can happen. The New Axe Effect is here.
Credits
Advertising Agency:
The Martin Agency, London, UKChief Creative Officer:
Danny RobinsonExecutive Creative Director:
Ashley MarshallCreative Director:
Mik ManulikSenior Copywriter:
Dave AshtonSenior Art Director:
Rahim MasunuJunior Art Director:
Jesse LaneCopywriter:
Eleanor FialkProduction Company:
RESET ContentDirector:
Henry ScholfieldDOP:
Carlos RitterEditor:
Joe GuestProduction Designer:
Mark ConnellProduction Manager:
Daphne DoStylist:
Miguel CerveraPost Production:
Twentyfour SevenVFX Supervisor:
Ivan LopezSound Company:
String and TinsMusic:
Big Sync MusicSong:
Jordan DennisExecutive Producer:
Jen BeitlerProducer:
Javier AlejandroDate:
May, 2021Ad of the day
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