AXA: Smart bell
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.
Credits
Advertising Agency:
FCB Warsaw, PolandChief Creative Officer:
Luis DiasCopywriter:
Mikolaj StefanskiArt Director:
Kaja DobrzańskaAccount Director:
Monika SosnowskaAccount Manager:
Marlena MikinaAgency Producer:
Robert WawszczykProduct Constructor:
Szymon PeplinskiProduct Designer:
Adrian DutkowskiDate:
April, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon