AXA: Smart bell
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.
Credits
Advertising Agency:
FCB Warsaw, PolandChief Creative Officer:
Luis DiasCopywriter:
Mikolaj StefanskiArt Director:
Kaja DobrzańskaAccount Director:
Monika SosnowskaAccount Manager:
Marlena MikinaAgency Producer:
Robert WawszczykProduct Constructor:
Szymon PeplinskiProduct Designer:
Adrian DutkowskiDate:
April, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library