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Aveeno: Kids Can
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TV
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A new Aveeno Kids cross-media campaign entitled "Kids Can" has recently debuted from full-service advertising agency Doner. With three :15 spots ("Dad," "Mom," and "Curly Hair") and numerous shorter versions, the spots were helmed by the directing team of The Barkers, with animation, VFX, and finishing support from one-stop cross-media production company Sarofsky. Deftly using the brand’s original Care Crew animated characters featured across the Aveeno Kids product line, the storylines pair Mika the Racoon, Sage the Elephant, Romer the Horse, and Lucky the Llama with vibrant children using the products themselves, and achieving other can-do moments.
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