Austria Tourism: NoSki Instructor

10.0

Media Type:

Online Online

Brand

brand

Agency

agency
In the new campaign from Austria Tourism and WIEN NORD Serviceplan, the "NoSki Instructor" welcomes all those seeking adventure and relaxation off the slopes. As part of a social media campaign, the charismatic actor and comedian Maximilian Ratzenböck steps into the non-ski shoes of the NoSki Instructor, offering plenty of tips and humor. In his "NoSki Lessons," he showcases everything the Austrian winter has to offer beyond skiing: together with his students, he goes snow hiking, ice bathing, enjoys culinary experiences, and even shares valuable tips for a restful night's sleep.

Credits

Advertising Agency:

WienNord Serviceplan

Account Direction:

Stephanie Lechner

Account Management:

Sarah Picco

Chief Creative Officer:

Christian Hellinger

Creative Direction:

Georg Rernbock, Axel Spendlingwimmer

Concept & Copywriting:

Pia Rosenstingl, Leopold Kreczy, Michael Maier

Graphic Design:

Marie-Gracielle Oniemba

Film Production:

Soviso

Regie:

Daniel Hager

Date:

November, 2024

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