Audi x Jorja Smith: Driven by Progress
Media Type:
TV
Brand
Agency
Country:
Industry:
Audi UK and BBH London are bringing the story of progress to life in their latest campaign with BRIT award-winning singer/songwriter Jorja Smith. Audi’s narrative comes alive for a UK audience in its new hero film starring Audi’s all-electric RS e-tron GT. Reaching across multiple touchpoints, the ‘Driven by Progress’ campaign tells Audi’s electric vehicle leadership story, drawing parallels with the pivotal moments in the progress of Jorja Smith’s artistic life. It presents Audi in an entirely new way in the UK, by partnering with a well-known local storyteller and creator to capture stories of pioneering progress.
Credits
Advertising Agency:
BBH London, UKCreative Director:
Felipe GuimaraesArt Director:
Ray ChanCopywriter:
Sacha WardBusiness Lead:
James RiceSenior Account Director:
Celia TaylorAccount Manager:
Jenny McHaleStrategist:
Rob MeiklejohnAgency Producer:
Ali TerrellDirector/ Production Co:
Dan DeFliceProducer:
Jame WatersEditor:
Emma BackmanPost Production:
ELMNTLDOP:
Steve AnnisDate:
July, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars