Asahi Beverages: Seek What Is Unique

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Japan

Industry:

Alcoholic Drinks

Created by Havas London in collaboration with Havas Creative Network agencies in Asia, Australia, and North America, the campaign introduces a new global brand platform and tag line, "Seek What Is Unique". The new platform reflects the beer’s distinctive brewing process and unique crisp and refreshing taste profile - otherwise referred to as its signature ‘Karakuchi’ taste - along with the brand’s Experience Seeker audience, who crave something a little more interesting.

Credits

Advertising Agency:

Havas London

Chairman & UK Group Chief Creative Officer:

Mark Whelan

Creative Director:

Sam Daly and Rob Greaves

Creative Director:

Amy Fasey

Chief Client Officer, Global Brands:

Tamara Greene

Managing Partner:

Nick Gold

Senior Account Director:

Sophia Jenkins

Account Director:

Sara Haddock, Katie Shrubb

Account Manager:

Ben Graber

Head of Production:

Louise Bonnar

Production Lead:

Katie Wood

Assistant Agency Producer:

Ella Myerscough-McClymont

Operations Director:

John Thompson

Creative Producer:

Lily Rocker

Global Chief Strategy, Data and Innovation Officer:

Mark Sinnock

Strategy Partner:

Clare Phayer

Senior Strategist:

Francesca Johnston

Social Director:

Rebecca Marchant

Shopper Business Director:

Jonathan Hatton

Shopper ECD:

Jonathan Moore

Chief Design Officer:

Lorenzo Fruzza

Exec Design Director:

Josh Toogood

Design Director:

Nicholas Adamovich , Yassa Kahn

Senior Designer:

Sarni Strachan

Senior Brandex Designer:

Sarah Butler

Brandex Designer:

Rahul Sonegra , Walter Gregory, Sam Adams

Junior Creatives:

Oscar Frost, Muskaan Rasdan

Head of Business Affairs:

Simon Sole

Packaging Design consultancy:

Purple Design

3D Artist:

Matisse Toni

Agency Production:

Prose on Pixels

Media agency:

Wavemaker

Director:

Alaska

Production Company:

Iconoclast

Executive Producer:

Kaiya Taffel

MD:

Jean Mougln , Guy Rolfe

Producer:

Ellie Fry

DoP:

Mauro Chiarello

Production Designer:

Taylo

Stylist:

Takumi Iwata

Production Manager:

Ria hanish-oakes

1st AD:

Chris kelly

Local Service Company:

Nakama

EP:

Kenji Sato

Producer:

Chiahao Cho

Edit House:

TenThree

Editor:

Dan Sherwin

Post-production:

Electric Theatre Collective

Post-production Executive Producer:

Oscar Wendt

Post-production Producer:

Rosie Corbett

VFX Supervisor:

Stirling Archibald

Soundtrack composer:

The Hogan

Audio post-production:

750mph

Audio Engineer:

Sam Ashwell, Jake Ashwell

Date:

October, 2025

More from Asahi Beverages

Asahi: Super Dry 9.5

Ad of the day

Ad of the Day | Jean Maggi Foundation: Monster Chair 10.0 Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz 9.0 Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend 9.0

Latest News

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike