Amarula: Ivory Tracker

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Alcoholic Drinks

Every 15 minutes an African elephant is killed for its ivory. If the ivory trade isn't stopped, all of Africa's elephants will have disappeared by the year 2030. To highlight the plight facing Africa's elephants, Amarula are removing the iconic elephant from their label.

Credits

Advertising Agency:

FCB Cape Town, South Africa

Executive Creative Director:

Mike Barnwell

Creative Director:

Aaron Harris

Art Director:

Dylan Davies

Copywriter:

Alistair Morgan

Director:

Felix Seuffert

Production Company:

Butterfly Films

Editor:

Richard Starkey

Post Production:

The upstairs ludus

Date:

July, 2017

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars