Adidas: Break Free

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Fashion

"Break Free" tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

Credits

Advertising School:

Filmakademie Baden-Württemberg, Germany

Creative Director / Art Director / Copywriter:

Eugen Merher

Photographer:

Mortimer Hochberg

Cast:

Jens Weisser, Herman Van Ulzen, Anja Karmanski, Hiltrud Hauschke, Daniel Hubertus

Director / Script:

Eugen Merher

Producers:

Karli Baumann, Karl Heidelbach

Director os Photography:

Mortimer Hochberg

Editor:

Ernst Lattik

Music:

Alexander Wolf David

Sound Design:

Marcus Fass

Sound Recording:

David Hill

Production Design:

Nora Brockamp, Julian Dieterich

VFX:

Tim Markgraf

Make Up:

Sandra Untenberger

Production Company:

Filmakademie Baden-Wuerttemberg

Date:

December, 2016
#Emotional

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon