Ad of the Day | Yves Saint Laurent: Y Fragrance
Media Type:
Film
An image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version "Are You Gonna Go My Way", was recorded especially for the new campaign by Lenny Kravitz – a legendary song, reinvented.
Credits
Advertising Agency:
BETC Etoile Rouge, Paris, FranceAgency Managers:
Delphine de Canecaude, Fanny Fragu, Julia SchenckExecutive Creative Director:
Florence BellissonAssociative Creative Director:
Fanny BurattoArt Director:
Julie RichardTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliTV Producer:
Fabrice BrovelliProduction Company:
PhantasmDirector:
Jessy MoussalemSound Company:
GumDate:
May, 2022More from Yves Saint Laurent
YSL: MYSLF x Austin Butler
0.0
Yves Saint Laurent: Libre
0.0
Yves Saint Laurent: L'Homme
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library