Ad of the Day | Visit Morocco: Kingdom Of Light
Media Type:
Film
Brand
Agency
Country:
Industry:
After winning the account following a global new business pitch, BETC unveils the "Kingdom of Light" campaign with the ambition to support tourism and reveal the infinite beauty of this land. The campaign is an opportunity to value and celebrate the richness of Morocco, especially after a long period marked by a health crisis that impacted the tourism industry in the country.
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Jean-Charles Caboche, Mathieu Laugier, Solene Lecomte, Hugo Chavanel, Camille Berthier, Leila GuerbaaCreative Director:
Guillaume RebbotArt Director:
Damien BellonArt Director Assistants:
Marie Caron, Julie AgahouniMusic Creative Director:
Seril FarranStrategy Planners:
Adrien Fortabat, Timothee Belanger, Martin LagacheTraffic Manager:
Anne GuillaumeArt Buyers:
Isabelle Mocq, Laura RamalhoTV Producer:
David GreenProduction Company:
SolabDirector:
Georgia HudsonSound Company:
PloufDate:
April, 2022More from Visit Morocco
Visit Morocco։ Forever Marrakech
8.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library