Ad of the Day | Ubisoft: Leap into History
Media Type:
Film
Brand
Agency
Country:
Industry:
The result of a long-lasting collaboration with Ubisoft’s teams, DDB Paris revisits more than 2000 years of history to celebrate the iconic franchise’s anniversary. Since the first chapter in 2007, Assassin’s Creed has become a blockbuster franchise that sold over 200 million games. Its symbols and lore have become part of our collective psyche. The anniversary was a unique opportunity to celebrate the spirit of the franchise, pushing it a bit further to the status of pop culture essential. And to federate everyone, from the hardcore gamer to the one who only heard about a guy with a hood. More than a celebration, the new film is part of a 360 strategy to support the brand’s vision and its long-term objectives.
Credits
Advertising Agency:
DDB Paris, FranceChief Creative Officer:
Alexander KalchevArt Directors:
Yassine Ouadah Tsabet, Nicolas DenisCopywriter :
Benoit OulhenAccount Supervisors:
Vincent Léorat, Mathieu Bliguet, Arnaud TexereauHead of Strategic Planning:
Sébastien GentyStrategic planner:
Cédric LedouxHead of Production:
Fabien DonnayTV Producer:
Quentin Moenne LoccozPost Producer :
Toby RidgwayPR Director:
Anne-Marie GibertProduction Company:
StinkDirector:
Felix BradyExecutive producer:
Hélène SégolProducer:
Katie LambertProduction Manager:
Martha McGuirkDOP:
Erik HenrikssonDOP Agent:
Lux artistsPost Production Supervision :
Clémentine TatinPost Production Supervision:
Shea ColemanProduction Designer:
Juris ZukovskisWardrobe Stylist:
Liene Dobraja1st AD:
Gundars JakobsonsStunt crew:
Renaud FaveroArmourer:
Zane SietnieceExecutive Production:
Nafta FilmsProducer:
Ilya MedovyyLine Producer:
Deniss BardassovDate:
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