Ad of the Day | Tesco Mobile: Call Mum
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
With Mothering Sunday around the corner, Tesco Mobile is delivering a helpful reminder for people to call their mum as part of a national OOH campaign from BBH London. The campaign makes Mother's Day more inclusive by representing the nuances in language used by different communities across the country. The campaign will be running throughout the UK with targeted executions based on the popular terms for "Mum" in the specific locations. These include Mum, Ummi, Ma, Mam, Maw, Maa, Ammi, Ma, Mom and Mama. Media buying and planning was handled by EssenceMediacom.
Credits
Advertising Agency:
BBH London, UKExecutive Creative Director:
Felipe Serradourada GuimarãesCreative Directors:
Genevieve Gransden, Selma AhmedSenior Creatives:
Camila Gurgel, Ieva PaulinaDesigner:
Adam BucklandStrategy Director:
Hannah SlapperBusiness Lead:
Sarah RodriguesSenior Account Director:
Keren MossAccount Manager:
Madeleine McCarthyAgency Print Producer:
Rachel ClarkeBBH Studio:
Toni Polain, Jon Ralfs, Paul FloydBusiness Director:
EssenceMediacom/ Lauren McGurranSenior Associate Director:
Nicola EvansAccount Director:
Sophie WilliamsMarketing Director:
Emma HerridgeCampaigns Lead:
Zea WestwickCampaign Manager:
Shadyn NikzadDate:
March, 2025
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