Previous Ad
Simon Community: ASMR (The crunching sound of a plastic bag)
Next Ad
McDonald's: The Gift
Ad of the Day | Simon Community: ASMR (The relaxing sound of rain)
Media Type:
Online
Brand
Agency
Country:
Industry:
Using sound to make noise. Ogilvy created a series of ASMR films that got people to finally listen to the issue on homelessness.
Credits
Advertising Agency:
Ogilvy SingaporeArt Director:
Kevin WijayaCopywriters:
Winona Wee, Amanda DevarajanAgency Producer:
Alvin ChinProduction House:
JoineryDirector:
Amilcar GomesExecutive Producer:
Elliot LucasMusic / Sound Production house:
Yellow Box StudiosMusic / Sound Director:
Rennie GomezSenior Strategist:
Lukas SniokaDate:
November, 2019More from Simon Community
Simon Community: ASMR (The crunching sound of a plastic bag)
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars