Ad of the Day | River Island: Don't Let the Moment Go
Media Type:
TV
Brand
Agency
Country:
Industry:
High street fashion retailer River Island is launching its autumn/winter22 collection with its first TV ad campaign created by St Luke’s. Breaking on prime time TV the campaign leads with the line “Don’t let the moment go”. Inspiring viewers to live each moment to the full, the ads showcase River Island’s new collection, which is designed to encourage shoppers to be more playful, bold and daring this season, whatever happens in life.
Credits
Advertising Agency:
St Luke's, London, UKDate:
October, 2022More from River Island
Ad of the Day | River Island: Unleash Your Vibe
9.7
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 17, 2026
UNAIDS Brazil Targets Gen Z by Embedding HIV Prevention into Spotify "Funk Proibidao" Hits
Created by Africa Creative, the campaign arrives as epidemiological data shows a significant concentration of new HIV cases within this demographic
Apr. 17, 2026
BBH Creates New Brand to Tackle Child Nutrition and School Food
The initiative, which brings together five of the UK's leading food and education organisations and has raised £2.3m to help schools implement the new standards