Ad of the Day | Reporters Without Borders: The Uncensored Library

9.9

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Germany

Industry:

Public Interest, NGO

Reporters Without Borders (RSF) opens “The Uncensored Library” – Within a computer game. In many countries, free information is hard to access. Blogs, newspapers and websites are censored but Minecraft is still accessible. RSF used this backdoor to build “The Uncensored Library". A library filled with books, containing articles that were censored in their country of origin. These articles are now available again for young people around the world – hidden from government surveillance technology inside a computer game.

Credits

Advertising Agency:

DDB Germany

Production Company:

MediaMonks

Date:

March, 2020

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign

Oct. 20, 2026

Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign

In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach

Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It

Oct. 20, 2026

Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It

Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library