Ad of the Day | Publix: Hispanic Heritage Month

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

The popular supermarket chain Publix has tapped director Jorge Aguilera to helm its latest spot commemorating Hispanic Heritage Month (September 15–October 15). Delivered with premium craftsmanship and cultural care, the team behind this film has imbued it with a vibrant energy that celebrates generational legacy through subtle detail and heartfelt performances.

Credits

Advertising Agency:

Madre

Executive Producer:

Paulina Zuluaga

Line Producer:

Fred Daniels

Director:

Jorge Aguilera

DP:

Tod Campbell

Production Designers:

Kayla Kummerl, Kristen Kummerl

Social Director:

Sarah Clift

Editor:

Juan Fontana

Color:

Ryan McNeal

Sound:

Matias Barberis

Post Production:

Edith Sanchez

HOP:

Gretchen Siss/ Publix

EP:

Joseph O’Brien

GCD:

Emily Woodrow

Producer:

Jason Stephens

Creative Director:

Matt Reucker

Art Director:

Gemini Thauberger

Copywriter:

Lauren Wilson

Multicultural Content Strategist:

Mirda Burgess

Date:

September, 2025

Latest News

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike