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Ad of the Day | Nilens Jord: Look Beyond Beauty

10.0

Media Type:

Film

Brand

Agency

Country:

Denmark

Industry:

Health, Beauty

Legacy Danish makeup and skin care brand Nilens Jord has been committed to making unfussy, paraben and perfume-free products since the 1980s (a time when natural beauty products were not in vogue). The Scandinavian brand now has an important mission: to change entrenched attitudes towards women by asking us to “look beyond beauty” and instead focus on female achievements. A surprising statement for a cosmetic brand, perhaps - but it’s one that echoes the company’s pioneering spirit and its ambition to change the beauty industry from within.