Ad of the Day | Maserati: Innovation Day

9.6

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Transport, Tourism

Thanks to the power of artificial intelligence, we live in an age where knowledge is instant and accessible to everyone. But can you truly ‘know’ something without feeling it? That’s the fundamental question posed by luxury auto brand Maserati in a thought-provoking campaign, Do AIs Dream of Driving? Created by independent creative agency DUDE and produced by innovation specialists FM, the AI-generated film aims to celebrate Maserati’s uniquely human experience behind the horsepower - by showing us that while intelligence can become artificial, emotions don’t.

Credits

Advertising Agency :

DUDE

Chief Creative Officers & Partners:

Livio Basoli, Lorenzo Picchiotti

Creative Director:

Chiara Monticell

Senior Art Director:

Antonio Gambino

Copywriter:

Alessandro Magnani

Business Director:

Elena Panza

Account Director:

Ilaria Belcastro

Account Manager:

Silvia Asta

Junior Account:

Zoe Agnese

Chief Strategy and Innovation Officer:

Lorenzo Foffani

Head of Content:

Ludovica D’Aquino

Strategy supervisor:

Michelangelo Ferracane

Integrated Production Director:

Matteo Pecorari

Producer:

Irene Taverna

Junior Producer:

Luca Murru

Post Production Director:

Seba Morando

Senior Post Producer:

Miriam Ottina

Editing Supervisor:

Federica Ruggeri

Junior Editor & Motion Designer:

Alessandro Menotti

Editing and AI Post Production:

FM Photographers

Music Composition, Sound Design & Audiomix:

Tommaso Porro

VoiceOver:

Voxfarm

Global Brand CD:

Pietro Zambetti

Global Head of Social Media & Digital Storytelling:

Caterina Iotti

Global Social Media:

Ludovica Piccioni

Date:

October, 2025

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