Ad of the Day | John Lewis & Partners: The Boy and the Piano
Media Type:
Film
Country:
Industry:
This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life.
Credits
Advertising Agency:
adam&eveDDB, London, UKCopywriter:
Mike SutherlandArt Director:
Ant NelsonProduction Company:
Academy FilmsDirector:
Seb EdwardsDate:
November, 2018More from John Lewis & Partners
Ad of the Day | John Lewis: The Gifting Hour
10.0
Ad of the Day | John Lewis & Partners: Unexpected Guest
10.0
Ad of the Day | Waitrose & John Lewis: Give a Little Love
9.5
Ad of the Day | John Lewis & Partners: #ExcitableEdgar
10.0
John Lewis: #MozTheMonster
4.5
John Lewis: AND/OR
10.0
John Lewis: #BusterTheBoxer
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon
