Ad of the Day | E.Leclerc: Being A Responsible Consumer Can Be Hard!

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Retail Services

BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers –something that isn’t always easy!

Credits

Advertising Agency:

BETC Paris, France

Chief Creative Officer:

Rémi Babinet

Executive Creative Director:

Olivier Apers

Copywriter:

Chrystel Jung

Art Director:

Romain Ducos

Campaign Products Art Director:

Landry Starck

Creative Producer:

Guillaume Denecker

Traffic:

Christine Eon

Agency Management:

Bertille Toledano, Emmanuelle De Montesson, Thomas Maldémé, Carole Pénillard, Capucine Chapus

Strategic Planning:

Étienne De Laharpe

Production Company:

Wanda

Director:

Ivan Grbovic

DOP:

Ruben Impens

Executive Producer:

Claude Fayolle

Director of Production:

Yannick Le Bot

Post Production:

Wanda

Post Producer:

Olivier Glandais

Montage:

Martin Leroy

Sound Production:

Gum

Music and Sound Production Manager:

Christophe Caurret

Sound Producer:

Marion Torreilles

Date:

February, 2020

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon