Ad of the Day | DiDi: Hero

9.8

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Australia

COVID-19 survivor thanks healthcare workers in new DiDi campaign by We Are Social

Credits

Advertising Agency:

We Are Social Australia

Executive Creative Director:

Edu Pou

Creative Director:

Bob Mackintosh

Senior Editor:

Zoh Dowling

Illustrator:

Sylvia Leo

Senior Designer:

Jamen Percy

Executive Producer:

Thea Carone

Strategy Director:

Shaun Profeta

Account Director:

Ben Mayor

Senior Account Manager:

Cece Chieng

Production:

We Are Social Studios

Director:

Bob Mackintosh

DOP:

Jordan Maddocks

Editor / Post Production:

Sam Wickham

Sound Design:

Simon Kane, Song Zu

Client:

DiDi Australia

Head of Marketing:

Douglas Toy

Marketing & Customer Strategy Manager:

Rosie McFarlane

Marketing Specialist:

Katie Penwell

Senior Digital Designer:

Hallan Moulin

Date:

May, 2020

Latest News

Apr. 16, 2026

M+C Saatchi Talent Group Launches M+C Saatchi Studios to Incubate Talent-Led Formats

New offering will develop original shows with talent, starting with podcasts, with a focus on building long-term IP

Apr. 16, 2026

BackLite UK Unveils The Knightsbridge as Newest Addition to Landmark Series

Media operator worked with asset owner Wildstone on one-of-a-kind Piccadilly Underpass upgrade