Ad of the Day | Change the Ref: Impossible Operation

9.1

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

ER Physicians and mass shooting survivors team up to launch Impossible Operation, an unwinnable game symbolizing the devastating effects of assault rifle injuries.

Credits

Advertising Agency:

Area 23, USA

Chief Creative Officer:

Tim Hawkey

EVP, Executive Creative Director:

Elliot Langerman

Copy Supervisor:

Austin Sabattis

Art Supervisor:

Emily Carman

Global Creative Partner, FCB Global:

Fred Levron

SVP, Creative Director:

Andy Gerchak

VP, Associate Creative Director, Illustrator:

Eduardo Tavares

VP, Associate Creative Director:

Ronnie Caltabiano

VP, Director, Technology:

Bill Hanff

Associate Director, Print Production:

Frank LaPort

Game Engineer:

Will Sakran

CGI:

Fuze Image

Senior Broadcast Producer:

Elan Schoonmaker

Video Editor:

Scott Martin

Junior Copywriter:

Emma Morgan

Junior Art Director:

Katherin Galvis

Date:

April, 2019

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness