Ad of the Day | CALM: The Invisible Opponent

9.8

Media Type:

Film Film

Brand

brand

Agency

agency
Tyson Fury takes on his Invisible Opponent in hard hitting ad for suicide prevention charity Campaign Against Living Miserably

Credits

Advertising Agency:

AMV BBDO, London, UK

Chief Creative Officer:

Alex Grieve

Creative Director / Writer:

Zac Ellis

Planner:

Joe Smith

Account Team:

Dan Russell, Leo Town

Media Agency:

the7stars

Directors:

Zac Ellis, Marcus Dryden

Post Production:

MPC

Sound Design:

Parv Thind/ Wave Studios

Music Supervision:

Dom Goodman/ Tin Drum Music

PR Agency:

Hope & Glory

Footage Credit:

BT Sport

Production Company:

MPC

VFX Supervisor:

Dan Lorenzini

Post Producer:

Polly Roberts

Date:

July, 2021

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon