Ad of the Day | Born Free Foundation: The Bitter Bond

9.9

Media Type:

Film Film

Brand

brand

Agency

agency
Most lions in South Africa are born and raised in captivity. Keepers charge tourists to hug and take photos with them. Then, when they grow too big for cuddles, they’re sold to trophy hunters and shot in private game reserves. Not only is this cruel and inhumane practice legal, but it’s flourishing in South Africa.

Credits

Advertising Agency:

Engine London, UK

Creative Team:

James & Jason

Production:

Blinkink, Zombie Studio

Director:

Daniel Salles

Date:

September, 2019

Latest News

Jun. 05, 2026

Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen

In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection

Jun. 05, 2026

Seattle Just did Something Even Aliens Couldn't Pull Off

The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world