Ad of the Day | Bobcat Company: More Than A Machine
Media Type:
Film
Brand
Agency
Country:
Industry:
Leading equipment manufacturer Bobcat Company has launched a new 360 brand campaign. Created in partnership with branding and design agency Roger, the campaign heralds what Bobcat equipment signifies to its diverse and loyal customers and fans. The campaign, “More Than a Machine,” showcases Bobcat customers achieving their passions and entrepreneurial ventures in construction, landscaping and grounds maintenance, lawn and garden, and more, thanks to their Bobcat equipment and services. The campaign will span broadcast, digital, social, print, and paid media extensions throughout 2024 and beyond.
Credits
Advertising Agency:
Roger, LA, USAExecutive Creative Director:
Terry LeeManaging Partner/EP:
Josh LibitskyHead of Production:
Anne PendolaProducer:
Liza TuganguiWriter:
Tom PaceStoryboard Artist:
Kevin JanEditors:
Josiah Taylor, Patrick Nagy, Hans CarrilloAssistant Editor:
Victor DerasProduction Company:
RogerDirector:
Terry LeeDPs:
Andrew Hajeck, Jonathan Walley, Ernesto LomeliProducer:
Christian KendrickProduction Designer:
Victoria ResendezSocial Content Company:
Loudn ClearCreative Director:
Sam GibneyAccount Management:
Angie DailyDeveloper:
Jeremy TaniColor:
BeachhouseMusic Composition:
Ethan WalterAudio Mix:
Durand TrenchDate:
April, 2024
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